By Mark Jackson
A company that's redesigning its Web site recently called me to discuss the possibility of my firm assisting them with their more Articles AllAboutBranding.com Naming Exposed | Apr 02, 2003 Times Online The new naming game | Sep 30, 2006 Entrepreneur Magazine Marketing with a Microsite | Aug 15, 2006 The Seattle Times iPhone: How Apple created a frenzy | Jun 28, 2007 E-Commerce Times Playing the Name Game: Sometimes, It's a Losing Effort | Sep 24, 2007 Business Week Does Success Hinge on a Domain Name? | Aug 13, 2007 Los Angeles Times Dot-com names get dottier | Aug 29, 2007 Search Engine Watch Domain Acquisition -- How Much is Too Much? | Sep 09, 2008 San Francisco Chronicle SBC starting all over with the name game | Nov 23, 2005 The NewYork Times On the Internet, It's All About 'My' | Apr 20, 2008 Business Week A Practical Guide to Branding | Jun 09, 2008 San Francisco Business Times Biotechs should bring their A-game to their name | Apr 03, 2009